Aja Duke is Selling South Florida

Miami Biscayne welcomes Aja Duke for a conversation with the Fort Lauderdale Realtor who sells South Florida the way her followers live it: brunch first, floor plans second.

Duke is a Realtor with Douglas Elliman, working from the firm's office on Las Olas Boulevard and serving Fort Lauderdale and Miami. Her lifestyle account, @loveeaja, reaches about 110,000 followers, and Feedspot's 2026 list of Fort Lauderdale real estate influencers ranks her first of 67. Listings live on a second account, @sellingwithaja.

Her path runs through a bachelor's degree in public relations, more than 10 years in sales, marketing and customer service, and a start in real estate in Metro Atlanta in 2017. In 2025 she registered her own Florida company, AJA DUKE, P.A.

Her summer posts on Threads read like a map of Miami's bay side: drinks at Sea Spice, Sunday brunch at AVA MediterrAegean in Coconut Grove, and the World Cup 2026 pop-up with Fogo de Chão at Wynwood Marketplace. In this interview, Duke talks about lifestyle, "hidden gems" and why a home should feel like yours long before the keys change hands.

Miami Biscayne (MB): "Lifestyle, Luxury Real Estate, Local Gems," in that order. Why does lifestyle come first?

Aja Duke: Because nobody falls in love with a floor plan. They fall in love with a life. My job is to help people find not just a house, but a home and a lifestyle they love. The square footage matters, of course, but the coffee shop on the corner, the Sunday brunch spot, the walk at sunset: that is what you are really buying.

MB: You started in real estate in Metro Atlanta in 2017. What did those first years teach you?

Aja Duke: Atlanta is where I cut my teeth. I came in with a public relations degree and more than 10 years in sales, marketing and customer service, so I already knew that people want to be heard. What real estate taught me is that the transaction is only part of the job. The rest is personalized service and constant communication. Clients should never have to wonder what is happening.

MB: You describe yourself as someone with a deep appreciation for beauty, design and art. How does that show up when you walk into a property?

Aja Duke: I see what a space could be before I see what it is. Bringing a creative eye to every property means helping clients imagine its full potential: where the light falls, how a room wants to be used, what it could feel like with their life in it. Creativity is also part of how I negotiate and how I market a listing. A creative strategy, tailored to each client's goals, makes all the difference.

MB: "Hidden gems" is a phrase you return to. What does it mean to you?

Aja Duke: It means the places you only learn about from someone who actually lives here. Anyone can look up a neighborhood. I want to give clients the best neighborhoods, the hidden gems and the unique vibe of each community, so they can feel at home long before they move in.

MB: Your recent posts spend a lot of time in Miami. Where have you found those gems lately?

Aja Duke: Sea Spice is one: I came for drinks and stayed for the vibes. Sundays are for brunch and besties, and AVA in Coconut Grove is a favorite for that. And the World Cup 2026 pop-up with Fogo de Chão at Wynwood Marketplace was so much fun. Miami gives you a new reason to go out every week.

MB: Buying, selling or investing, what do you want a client to feel at the end?

Aja Duke: Confidence. Whether you are buying, selling or investing, I want you to move with confidence and find a place that truly reflects who you are.

MB: Tell us something that might surprise people, and how you spend a day off.

Aja Duke: That I take my own advice: romanticize your life. On a day off you will find me at brunch with my girls, planning the next trip or trying somewhere new to eat. Wellness, good food and travel all find their way back into how I see a home. The life comes first, and the right address follows.

You can follow Aja on: Instagram | Threads

Quick answers

Who is Aja Duke?

Aja Duke (Zieaja Duke) is a Realtor with Douglas Elliman in Fort Lauderdale, Florida, and a lifestyle creator with about 110,000 followers on Instagram.

Which brokerage is Aja Duke with?

She is a Realtor at Douglas Elliman's office on Las Olas Boulevard in Fort Lauderdale, serving Fort Lauderdale and Miami.

How is she ranked as an influencer?

Feedspot's 2026 list of Fort Lauderdale real estate influencers ranks her first of 67.